CAMPAIGNS

We challenge ourselves to look at things differently. From conception through execution, CK&D develops large-scale national movements by generating creative ideas and implementing programs that bring about measurable change.

 
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Designed by kids for kids, the Shedd Aquarium’s video series Sea Curious answers fun questions about aquatic animals by exploring and having adventures at the aquarium. CK&D helped recruit celebrity ambassadors and influencers like actor Kel Mitchel – a slime expert – to drive a national digital awareness campaign complete with interactive toolkits personalized for key audiences; parents, teachers and kids, to encourage shares and learning. 


SMArt Moves.  CK&D was tasked with developing an educational campaign for Cure SMA to drive behavior change and reduce diagnostic delay for a rare childhood disease called SMA. This included naming the campaign, developing messaging, toolkits, website and partnership outreach. 

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Hidden Heroes. Part of a multifaceted campaign created by CK&D, we developed the first-of-its-kind online destination – HiddenHeroes.org – to offer valuable resources to support America’s 5.5 million military and veteran caregivers and inspire Americans to take action.


In honor of Shark Week, CK&D helped the Shedd Aquarium launch #KeepSharksSwimming, a 360 immersive digital conservation and advocacy campaign to provide an intimate look at one of the world’s most misunderstood species. CK&D brokered important partnerships with media outlets, conservationalists and influencers like Discovery, Tastemade Documentary Filmmaker Andy Brandy Casagrande IV and many more, dramatically growing audiences love and understanding of sharks. 

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