We invigorate and align brands in ways that emotionally connect to targeted stakeholders. We create consistent and relevant messaging, content and marketing materials to match the story our clients want to tell and then distribute in ways that consumers want to engage.
New blood. CK&D rebranded LLS, including its major national initiatives. We simplified. There is strength in the single blood drop, repositioning LLS as the single largest nonprofit contributor to blood cancer research, with life-saving results.
Break Away From Cancer connects cancer patients to valuable services and tools. CK&D repositioned Amgen’s social responsibility campaign and created marketing materials to reinforce its genuine commitment to be helpful, including a searchable website, patient resource tool kit and a public service campaign featuring Patrick Dempsey.
Premature babies fight for life like super heroes. That’s what parents told us. With a new name, refined mission and captivating personality, Brave Beginnings assures life-saving neonatal equipment is always available to newborns in critical need. The new positioning was credited for dramatically increasing giving at its annual point-of-purchase fundraising campaign in theaters nationwide.
From the start, CK&D built out media relations beyond traditional LGBTQ+ press to a national stage, including an exclusive, in-depth, interactive feature with VOGUE called “Big Love” with striking profiles of 23 LA Pride Parade-goers.